Recession Challenges for Luxury Brands

Bruce Himelstein is the executive vice president of Zimmerman Advertising and a charismatic and experienced business speaker. With a memorable frankness, Bruce Himelstein discusses the challenges posed to luxury brands by today's uncertain global economy and societal shift toward sustainability.

Particularly addressing marketing and advertising professionals, Himelstein touches upon the challenge of returning the term "luxury" back to real luxury goods, as the term has been overused to sell standard products. This type of challenge is a common occurrence, according to Himelstein, and states that it underlines the necessity for any brand to maintain an adaptive attitude in an ever-evolving marketplace.