Peter Weijmarshausen Keynotes
The Peter Weijmarshausen speeches explore the advantages and disadvantages of mass product...
Need Inspiration?
Get inspired by 4,000+ keynote speaker videos & our founder, a top keynote speaker on innovation.
Peter Weijmarshausen Discusses Behavior in His Personalized Value Speech
Ian Andrew Panganiban — May 13, 2013 — Keynote Trends
References: psfk
Consumers like feeling unique; it’s an important factor that goes into their buying process as is discussed by Peter Weijmarshausen in his personalized value speech.
Consumers are becoming more frequently involved in the types of products that are created for them; they become involved in the design aspects of a product. Mass-producing is a practice in many companies, but that standard practice is also hindering the consumer experience. Mass produced goods aren’t unique and the consumers aren’t able to express themselves or resonate with those products. The sought-after commodity of individuality is lost when every other consumer has the exact same product.
Changing aspects of production to provide consumers with a more customizable experience and product will generate more, says Weijmarshausen.
Consumers are becoming more frequently involved in the types of products that are created for them; they become involved in the design aspects of a product. Mass-producing is a practice in many companies, but that standard practice is also hindering the consumer experience. Mass produced goods aren’t unique and the consumers aren’t able to express themselves or resonate with those products. The sought-after commodity of individuality is lost when every other consumer has the exact same product.
Changing aspects of production to provide consumers with a more customizable experience and product will generate more, says Weijmarshausen.
1
Score
Popularity
Activity
Freshness