Valerie Hoeks

The Valerie Hoeks talks on Chinese culture explore what Westerners can learn from the Chinese. The speaker studied Sinology at Leiden University. She's been involved in China since 2000 as a traveler, student and entrepreneur. In 2010 she co-founded China Inroads, which supports innovative companies by providing a foothold in their expansion to the Chinese market, along with her Dutch and Chinese business partner. Her role as founder and partner involves creating a bridge between customer needs and the implementation of plans in country. She is also responsible for the Netherlands China Inroads office in Amsterdam.

The Valerie Hoeks talks go into detail about the things she's learned about Chinese culture and how viewing things from different perspectives can be beneficial.