Simon Sinek

Keynotes by Simon Sinek outline what sets innovators and leaders apart from others. As the originator of the 'The Golden Circle,' he has realized much insight on this topic.

Sinek is the author of 'Start With Why.' In this book he explores what innovators and leaders, from Apple to Martin Luther King, have in common. He points out that these people and companies begin projects with why such projects should be pursued rather than seek to justify or promote projects and work ad hoc. Keynotes by Simon Sinek touch on many of these points in an engaging and articulate way.

Beyond his literary and speaking career, Sinek is an adviser to the RAND corporation. He is also a contributor writer to such publications as The New York Times, The Washington Post, Wall Street Journal, FastCompany, BusinessWeek and NPR.