Making Choices Easier

Sheena Iyengar is a choice expert. According to Iyengar, decision making can be made easier in four steps. To make a complex decision more simple, one can cut, concretize, categorize and condition. The first step when making personal and professional choices is to make cuts; doing so will increase sales and lower costs in the long-run.

The next step is to concretize; making consequences of decisions more tangible allows for more precise choices. To further the ease of decision making she suggests categorizing. Lastly, condition yourself or your audience for complexity. When gradually increasing the options for a choice, you will become more motivated and engaged. The process of decision making will ultimately become exciting rather than anxiety-inducing.