Creating a Cohesive Brand

Meg Whitman, the CEO of HP discusses the brand's new strategy in this product convergence keynote. Whitman, when made CEO, committed to reaffirming the brand to its production of PCs. With that, came a plan to unify all products under the brand. She argues that doing so enables the brand to better deliver on its promise of making technology work for consumers. Bringing printers, PCs and computers together is the first step in achieving this.

A unified product launch not only boosts sales, but it creates more scale for consumers to utilize the brand's products. A unified design language for all products also increases the performance products. Additionally, it creates a more cohesive brand image. This product convergence keynote by Meg Whitman shows how a brand can tailor its products to serve a higher purpose within a brand.