Balancing Present and Future Goals

Mitch Joel is known as the 'rock star of digital advertising,' and is considered one of the most influential authorities on blog marketing in the world. Joel is the president of Twist Image, a major communications agency. His direct speaking style and engaging diction allows for audiences to realize the true value of his message. Joel emphasizes the importance of the presence in business planning.

Many digital atmospheres are focused on future patterns and coming trends in technology and markets. While it is relevant and useful to be knowledgable of coming trends, it is important to take advantage of the current technologies. A company must reach a balance to reach maximum potential in times of change. In doing so, a company may fully utilize the benefits of current social platforms, services and devices while simultaneously preparing for coming changes.