Mike Germano Keynotes
Mike Germano's keynotes revolve around the ever-growing world of social media and its increasing...
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Mike Germano Explains How Brand Interaction Leads to Sales
Jana Pijak — January 21, 2012 — Keynote Trends
References: mikegermano.tumblr & youtu.be
Social media expert Mike Germano discusses the importance of consumer interaction in relation to a brand's success. Participation plays a very important role in the branding experience. Brands are no longer tailored to fit the traditional mold created by advertisers. A brand's success is often based by how well its products perform and interact with a consumer base.
Germano illustrates how individuals who interact with a brand are more likely to purchase products associated with that particular brand. If one does not interact with a product, they are often trusting of user experience from those close to them.
Everyone's perception of a brand is often based on their peers' reactions. Participation equals good customer service and allows companies to interact with potential customers through print, video and online advertisements.
Germano illustrates how individuals who interact with a brand are more likely to purchase products associated with that particular brand. If one does not interact with a product, they are often trusting of user experience from those close to them.
Everyone's perception of a brand is often based on their peers' reactions. Participation equals good customer service and allows companies to interact with potential customers through print, video and online advertisements.
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