Customer Obsession

During Jeremy Gutsche's leadership speech he explains why companies that create products with cultural significance will be the most successful. His leadership speech carefully examines the benefits of a company that speaks with its customers as opposed to its customers. By speaking with customers, a business or organization can develop an intimate understanding of customer preferences.

His leadership speech hones in on the specific tactics necessary to achieve this level of understanding, which include customer observation, customer obsession and a tolerance for failure. As outlined in his leadership speech, by following these steps, businesses will not only make a lasting impression in the minds of consumers, but they will also create a much stronger brand image. As summarized in his leadership speech, the willingness to experiment and the commitment to understanding customers will yield winning results.