Getting People to Change

Alan Deutschman, the award-winning author of two books, discusses how any individual can make lasting changes in business and life. His speech, which draws examples and research from his first book 'Change or Die,' explains why so many people find it challenging and almost impossible to change poor behavior.

Alan Deutschman provides fascinating examples from health, business and science to demonstrate how so many individuals fail to adopt new behaviors, despite knowing the dangers and risks of their current patterns. Alan Deutschman then offers three key changes that can help any individual create lasting and effective change in their lives, both at work and at home. He believes that people can be influenced to change by creating stronger relationships with others, repeating acts until they are mastered and by forcing others to think differently about a given situation or belief.