Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Claiming Responsibility

Need Inspiration?

Get inspired by 4,000+ keynote speaker videos & our founder, a top keynote speaker on innovation.

Jocko Willink Dives into His Experience as a SEAL In His Talk on Ownership

— February 15, 2017 — Keynote Trends
Jocko Willink, an American podcaster and a former Navy SEAL who received multiple awards for his heroics during the Iraq war, considers what he learned at his most difficult times in his talk on ownership.

He introduces his speech by summarizing the evil of war and the severe devastation that it causes to many. In addition, he says that war is "an incredible teacher," as it has the power to ingrain unforgettable messages into those who partake in it. This is due to the fact that it shows humanity at its absolute worst. Because of this, it also shows some of humanities' "most glorious moments," as it truly exposes people.

Throughout his talk on ownership, Jocko Willink considers the power of people when they react to traumatic situations with responsibility and determination. He says that he realized this when his troops were in an accidental altercation with other friendly troops, which resulted in a lot of bloodshed. After the event, Jocko Willink was asked to give a debrief. Although he could have put blame on multiple people, he simply walked into the meeting and asked who was at fault. In response, multiple SEALs tried to place blame on themselves for different reasons. Despite this, he took complete responsibility as their commander and told them what steps could be taken in the future to ensure something like this never happened again. Although he admits this hurt his pride, he says doing so was vital in maintaining his integrity as a leader and this resulted in him gaining more trust and respect from those around him.

In addition, this prompted the rest of his team to do the same in the future, making it easier for problems to be solved and their team mentality to stay intact. He encourages his audience to do the same in all aspects of their lives, as taking ownership will lead them and their loved ones down the correct path every time.
3.8
Score
Popularity
Activity
Freshness