The Importance of Research

Marketing specialist Leyl Black stresses the importance of being fully prepared for an important presentation. Black explains the importance of doing your research prior to presenting your idea. This gives the presenter knowledge, reassurance and an undeniable confidence when the spotlight is on them. She states that people can tell when one is not properly prepared, often reacting perceptively to a presenter's lack of knowledge, nervousness or insecurities.

She urges presenters to understand their audience by taking cues from their needs and suggestions. Making presentations interactive involves an audience and makes a speech much more memorable and valuable. Leyl Black often tries to avoid PowerPoint slides and names a classic Whiteboard as a valuable tool used to illustrate important ideas in a clear and concise way.