Entrepreneurial Creative Atrophy

Josh Linkner is a Michigan-based entrepreneur on a mission to make the world a more creative place. Linkner founded ePrize, the largest interactive marketing agency in the world. He is currently the CEO and managing partner of Detroit Venture Partners and lectures as a professor of Applied Creativity at the University of Michigan.

Within business, there are layers of obstacles within the creative process. Linkner outlines these issues using the laws of science as a metaphor. He argues that creativity can experience atrophy; if you don't use it, it will begin to decay. He goes on, referencing gravity as the source that holds us back in our optimistic efforts to take on the world. He challenges the audience to take on that challenges, to be stronger than the sinister equal and opposite reaction in the entrepreneurial world.