The Art of Pitching

In this insightful keynote with the Co-founder of Alltop.com, Guy Kawasaki discusses the art of pitching and gives his audience tips for how to make the best pitches possible. He explains that pitching is traditionally used to raise money, but goes on to demonstrate that it can also be thought of more generally as the process of seeking agreement.

He shares that the one who uses the pitch tool as a stepping stone to convince others why they should continue to hear their voice as opposed to pitching with the expectation of immediately receiving money, are more likely to be successful with their pitch. In this must-see presentation from Guy Kawasaki, he not only goes into depth about what a pitch should be, but he also gives his audience many suggestions for how they can create better pitches.