New Approaches to Innovation

While it is often said that they key to innovative thinking lies in thinking outside of the box, the ability to physically step outside of that box is promoted as the key to creativity in a business development speech given by Jon Petz.

Although it is imperative that company leaders strive to always be thinking about what they can do differently than their competitors, it is more important to actually take steps to follow through on those cutting edge ideas. Once a company has made the decision to step outside of the box, they must then remain there and consistently approach all of their corporate strategy from the outer edge.

This business development speech promotes the belief that even the process of innovation itself can stand to be innovated upon and as much value should be placed on how a business develops its creative ideas as on the the creative idea itself.